Development for media and content projects
A publication that holds thousands of articles and does not slow down when the traffic arrives
What we build
- Publications and sections
- Editorial interface
- Subscriptions and paywall
- Ad placements
- Archive search
- Newsletters
What usually hurts
“We have thousands of articles and the site barely breathes”
Pages are built ahead of time rather than on every request: traffic hits a ready file, not the database
“Editors are afraid to touch the layout”
They get blocks rather than free-form HTML: an article is assembled from ready pieces and cannot break the grid
“Nobody ever finds the old articles”
Archive search and links between pieces: old material keeps bringing traffic instead of sitting as dead weight
“Ads ruin the reading and get blocked”
Ad slots are designed into the grid rather than pasted over the text: they do not jump or push the article around
What we account for
Speed across thousands of pages is settled in the architecture, optimising later costs more
Article URLs do not change: a migration without redirects resets the search position you accumulated
Images are the main weight of a publication: formats and sizes are set once and applied to all
A paywall is designed in from the start even if you plan to switch it on a year later
